Privacy Policy

Effective August 2026

Vita Mobilis Therapeutic Massage ("Vita Mobilis," "we," "us") is a licensed therapeutic massage practice located at 270 Valley Blvd, Wood-Ridge, NJ 07075. This policy explains what personal information we collect through our website, booking form, and client intake process, how we use it, who we share it with, how long we keep it, and the choices and rights you have.

1. Information we collect

• Contact information: first and last name, email, phone number, and (for home visits) service address.
• Health and intake information: symptoms, injury history, medications, prior treatments, goals, and any files or images you upload with your booking or share during a session. This is treated as sensitive personal information.
• Appointment information: visit type, service, date and time, therapist assigned, and session notes (SOAP notes) created by your therapist.
• Payment information: if and when online payment is enabled, our payment processor collects card details directly; we receive only a confirmation and the last four digits.
• Communications: emails, messages, and voicemails you send us, and our replies.
• Site usage data: IP address, device and browser type, pages viewed, and referring URL, collected through standard server logs and, if you accept analytics cookies, Google Analytics (see Section 6).

2. Why we collect it and how we use it

• To schedule, confirm, deliver, and follow up on therapeutic care.
• To assess whether a home visit is within our service area and to prepare treatment safely.
• To maintain accurate clinical records as required for licensed practice in the State of New Jersey.
• To send appointment confirmations, reminders, and clinical follow-ups from contact@vitamobilis.health.
• To send occasional newsletters or clinic updates only to clients who opt in.
• To protect the security and integrity of the site (spam and abuse prevention via reCAPTCHA).
• To comply with legal, tax, and professional record-keeping obligations.

3. Sensitive health information

Intake and clinical information is stored in an access-controlled system. Access is limited to the therapist providing your care and authorized clinic staff who need it to schedule, deliver, or bill for treatment. We do not sell, rent, or share health information for advertising. Files you upload (imaging, referral letters) are stored in private, encrypted storage.

Vita Mobilis is not a HIPAA-covered entity and does not bill health insurance electronically. We treat all health and intake information you share with us as sensitive personal information and apply strict access controls and security measures to protect it.

4. How long we keep it

Clinical and intake records are retained for seven (7) years after your most recent visit, in line with New Jersey record-keeping expectations for licensed massage therapy practice. Booking and contact records not associated with a treatment are kept for up to 24 months and then deleted or anonymized. Marketing consent and unsubscribe records are kept as long as we operate the mailing list.

5. Who we share it with

We share personal information only with service providers who help us operate the practice, and only for that purpose:

• Scheduling provider: to place confirmed appointments on the clinic calendar (we share name, service, date, time, and, for home visits, the address).
• Email delivery provider: to deliver booking confirmations, clinical follow-ups, and opt-in newsletters.
• Hosting and database provider: to store the website and encrypted records.
• Payment processing provider: if and when online payment is enabled, to charge your card and issue receipts.
• Google: analytics and reCAPTCHA. Receives usage data from our public pages only if you accept analytics cookies, and reCAPTCHA data from our forms.
• Legal or regulatory authorities: where required by law, subpoena, or to protect our rights or client safety.

We do not sell your personal information and do not share it with advertising networks.

6. Cookies, analytics, and tracking

The site sets only the cookies strictly necessary to operate, keeping you signed in, keeping your session secure, and protecting our forms with Google reCAPTCHA. These cannot be switched off without breaking the site.

We use Google Analytics to understand how people find and use our public pages. It is off by default. Nothing is loaded until you choose “Accept” on the notice shown on your first visit. If you decline, or simply ignore the notice, no analytics are loaded at all.

Analytics are never loaded on private pages, whatever your choice. That includes your intake form, your booking and reschedule links, sign-in and password reset pages, and our internal staff pages. Those pages can carry a link unique to you, and we do not send them to any analytics service.

Your choice is stored on the device and browser you made it on, so it does not follow you to another device. To change it, clear this site’s data in your browser settings and you will be asked again on your next visit.

We do not run advertising pixels or cross-site trackers, and we do not sell or share your information with advertising networks.

The booking form uses Google reCAPTCHA to prevent spam and automated submissions. reCAPTCHA may set its own cookies and collects device and behavioral data governed by Google's Privacy Policy and Terms of Service.

The site also loads typefaces from Google Fonts, which requires your browser to contact Google’s servers and share your IP address. This happens on every page and is not covered by the analytics choice above.

7. Your rights and choices

Depending on where you live, applicable U.S. state privacy laws (including laws in California, Colorado, Connecticut, Virginia, and similar states) give you the right to:

• Access the personal information we hold about you.
• Correct information that is inaccurate.
• Delete your personal information, subject to our legal record-keeping obligations for clinical records.
• Opt out of marketing emails at any time, either through the unsubscribe link in any newsletter or by emailing us.
• Appeal a decision we make about a privacy request.

To exercise any of these rights, email contact@vitamobilis.health with the subject line "Privacy Request." We will verify your identity before acting on the request and will respond within the timeframe required by applicable law.

8. Children

The site is not directed to children under 13. We only treat minors in the clinic with the involvement and written consent of a parent or legal guardian.

9. Security

We use industry-standard measures - encryption in transit, encrypted storage, access controls, and audit logging - to protect your information. No system is perfectly secure, and we ask that you avoid emailing highly sensitive information; use the intake form or share it in person instead.

10. Data breach notification

If we discover a security incident that compromises your personal information, we will notify you by email within 30 days of determining a breach occurred, in accordance with the New Jersey Identity Theft Prevention Act (N.J.S.A. 56:8-161 et seq.). We will also notify the New Jersey Attorney General and the New Jersey State Police as required by law. The notice will describe what information was affected, what happened, and what steps we are taking.

11. Changes to this policy

We may update this policy from time to time. Material changes will be reflected by an updated "Effective" date at the top and, where appropriate, by direct notice to clients.

12. Text messages (SMS)

We send appointment-related text messages, booking confirmations, reminders and scheduling updates, only to clients who have given consent, by ticking the SMS box when booking, by telling a member of staff, or by texting START to our number. Message frequency varies, typically 2-3 messages per appointment. Message and data rates may apply. Reply STOP to any message to unsubscribe, or HELP for help. We do not sell, rent or share mobile phone numbers with third parties for marketing. Declining SMS does not affect your booking, everything is also sent by email.

13. Contact

Questions or privacy requests: contact@vitamobilis.health
Vita Mobilis Therapeutic Massage · 270 Valley Blvd, Wood-Ridge, NJ 07075